
Alajuwan “AD” Duhart
Head of Lifestyle / LaGrand Records
Head of Lifestyle
Alajuwan “AD” Duhart is from San Antonio, Texas, and was born on August 30. He shapes the intersection of music, culture, and commerce, focusing on lifestyle branding, cultural partnerships, and lifestyle marketing.
His work spans merchandise and product development, brand partnerships, sponsorships, and artist experiences. He identifies opportunities that reflect an artist’s identity and develops products, partnerships, and experiences that build audience connections and create new sources of revenue.